Shop MCM
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CrossChannelMarketing _2015
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Cross Channel Marketing ShopMCM
MCM 에 제안한 디자인으로, 온라인의 경험과 오프라인의 교차점을 찾아내어 오프라인 고객들에게 보다 즐거운 경험을 주고자 하는데 초점을 맞추었습니다.
오프라인 매장에 방문하여 쉐도우트레킹을 통해 사용자들의 동선을 파악하였으며 이에 따라 매장내의 키오스크의 위치 및 기능에 대한 고민을 하였습니다.
주된 방향은 "쉽게 찾고" "쉽게구매"하는것을 유도하도록 하였으며, 온라인 디자인의 룩앤필을 키오스크와 동일하게 적용하여 온라인의 경험을 키오스크에서도 느껴지도록 하였습니다.
디자인의 주된 방향은 목적에 맞는 조형적 요소로서 화려한 그래픽 보다는 제품이 잘보일 수 있도록 제품에 맞는 단색컬러 활용과 MCM의 아이덴티티라 할수있는 마름모꼴 패턴등을 활용하고
매장내에서 어울릴 수 있도록 주변 조형물과 환경메타포에 맞춰 디자인 하였습니다.
In design that was proposed to MCM, to find experience and offline intersection of online, offline customers, we focus on to try to give a more enjoyable experience.
Through visits shadow trek to the offline store to grasp the user's flow line, and has a trouble about the location and function of the kiosk in the store accordingly.
The main direction, and so as to induce it to be "easily Looking" "easy to buy", was while soluble in kiosk the appearance of the online design the online experience to be felt in the kiosk.
The main direction of the design, than as the product looks good colorful graphics, using such identity La pattern can take advantage and Mitsubishi Corporation am of monochromatic color that matches the product has
As look good in the store, it was designed to fit into the surrounding environment.
Through visits shadow trek to the offline store to grasp the user's flow line, and has a trouble about the location and function of the kiosk in the store accordingly.
The main direction, and so as to induce it to be "easily Looking" "easy to buy", was while soluble in kiosk the appearance of the online design the online experience to be felt in the kiosk.
The main direction of the design, than as the product looks good colorful graphics, using such identity La pattern can take advantage and Mitsubishi Corporation am of monochromatic color that matches the product has
As look good in the store, it was designed to fit into the surrounding environment.
